Advantages to DMOZ Website Inclusion
DMOZ is one of the oldest online directories and has been around since 1998. As a result of having one of the oldest, most unique, and relevant online directories on the worldwide web today, they have a Google page rank of 8. As you know, Google bases their search results on having quality targeted backlinks. The question of quality is positively included by the collaboration of literally thousands of editors on DMOZ who have collectively made the directory the success it is.
Proof of Relevancy – If Google did not think that DMOZ directory results were relevant, they would not take and use the same titles and descriptions for their own search results. Additionally, a listing in the DMOZ directory gets you an automatic listing in the Google Directory which has a Google page rank of 7. If Google does abandon DMOZ results, I could see it only being for purposes of going to their own directory which would charge like Yahoo Directory. However, Google seems to favor open source over open charges from their tone!
Increased Visibility – Since over 60% of people use Google to perform online searches for what they are looking for, a position in DMOZ can definitely increase the probability of your website coming up in search results versus your competitors.
Listing on Hundreds of Other Sites – DMOZ has over 140 reputable sites documented that actually utilize their open directory content including major sites like Alexa, AOL Search, Excite, Google, Hotbot, Lycos, and many others. It is anticipated that there are actually thousands of websites that utilize the data site from what is mentioned in DMOZ directory alone for sites approved for their directory for the utilization of the data. This again means more people are seeing your website and are able to access it through multiple sources.
Leader in Your Industry – Not just any website gets approved for inclusion into DMOZ. Only the best websites are considered and approved. It could definitely be said that your business would have an advantage over your competitor by having your website included in DMOZ versus not having it listed.
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